Bidita Bag is an Indian actress and a professional model. She has a varied portfolio when it comes to print advertisements, TV commercials and films. She is mostly known for her inclination towards socio-political films. While in college, Bidita pursued a career in modelling. She was spotted by Jeena Mitra Banik and ace make-up artist Late Prabeer Kumar Dey. She came into limelight in Kolkata after working for designers like Sabyasachi Mukherjee and Kiran Uttam Ghosh. After graduation she shifted her base to Mumbai. She has worked for Lakme fashion week, Lakme Elle-18, Vaseline, Nokia, Motorola, Colgate, Reliance etc. Recently she has been face of brands like Fair and Lovely (make-up man ki beti), 7UP, Samsung Corby TV, Wild Stone deodorant, Kwality Walls Cornetto, Manubhai Jewellers, Jade, Indian Terrain, Bombay Dyeing, Eye-tex Dazzler etc.