Leonardo Senna da Silva is a Brazilian businessman, the younger brother of the driver Ayrton Senna, and founder of the automotive company Audi Senna, which was responsible for importing vehicles from the German manufacturer Audi (a subsidiary of Volkswagen) between 1994 and 2004. Leonardo conceived the idea for the company, initially named Senna Import, in 1993 when Ayrton was seeking new investments. When asked if living daily with his brother's image as a driver is painful, Leonardo responds that the most challenging work is with the Ayrton Senna Institute, created by his sister, Viviane Senna, which is deeply connected to the champion’s legacy.