Maximilian "Max" Arthur Fosh is a British YouTuber and comedian known for his humorous stunts, social experiments, and satirical projects. Born in London on April 3, 1995, to a privileged family, he attended the exclusive Harrow School before beginning a career in radio at Newcastle University, where he first won a "Best Newcomer" award. Fosh launched his YouTube channel in 2017, amassing millions of subscribers with a channel that focuses on finding "the silliness in life," including viral stunts like placing a "Welcome to Luton" sign near Gatwick Airport and briefly becoming the richest man in the world. In 2021, he ran as an independent candidate for London Mayor, a satirical campaign created to produce content and increase youth voter turnout, though he publicly stated he would make a "terrible mayor". Fosh has also translated his online fame into a career as a stand-up comedian, touring internationally with shows like Loophole.